Founded in 1997 by 36 year industry veteran Bob Rapoport, TRG Marketing specializes in launching new brands, pioneering new technologies, and solving challenging marketing problems for manufacturers of audio video components and accessories.
Career highlights include two patents in the field of multi-channel matrix surround sound, being listed in the Who’s Who of American Inventors in 1996-97, 12 design and engineering awards from CES, and recognition for the Best New Audio Product of the Year at Innovations 2002 for the Final Modular Electrostatic Speaker System.
In 1997, when Dolby’s competitor dts decided to launch their multi-channel surround sound format for consumers, they chose TRG to lead the way. The world’s first add-on dts decoder was manufactured by TRG and 6200 units were sold worldwide in 1997-98. This led to the successful licensing of the format to all of the Japanese audio manufacturers including Sony, Yamaha, Denon, etc. as well as all the high end American component and home theater vendors.
In 1999, Microtek of Taiwan, a leading manufacturer of scanners, chose TRG to launch their Vantas division, selling add-on Dolby Digital decoder/amplifiers to owners of legacy pro logic receivers.
In 2002, Dutch vendor Final hired Bob to design the industry’s first wall mountable electrostatic speaker system for flat panel TV’s. This work won a patent and resulted in a multi-million dollar buy-out by executives from Philips.
In 2003, ExactPower selected TRG to launch their $2000 state of the art precision voltage regulation and waveform correction system. Starting at zero sales, TRG opened 60 US dealers and began exporting to 20 countries, putting ExactPower on track to sell over $1 million in 2004.
Bob’s career began in 1971, when he sat at the foot of the master, Dr. Amar Bose, and learned the art of selling speaker systems. It was this experience that taught him many of the lessons he applies today. Along the way, he owned a rep company for 16 years, pioneering such brands in the 1970’s as SAE, Boston Acoustics, Adcom, Mobile Fidelity, and many more. Prior to founding TRG, Bob also founded Chase Technologies in 1993, manufacturing the world’s first 900 MHz wireless speaker and headphone system and other audio accessories. Chase was acquired by a public company in 1995.
Today, TRG handles the sales and marketing worldwide for several important high end AV manufacturers.
References available upon request
“What Bob brought to our start up company was a wealth of experience in the audio marketplace that would have taken 20 years of pain and mistakes to acquire ourselves. He’s made a contribution in almost all aspects of the business - and delivered on his marketing and sales promises. He has worked closely in product development and pricing decisions. It would have cost many times more to bring that kind of sales management and experience in house.”
Damian Janzen, President PurePower Partners LLC.
“Bob is hard working and full of energy. When it comes to closing deals, he will stop at nothing. In the beginning, I was a little skeptical about his marketing plans but, after 3 successful years, I know it works. Having Bob onboard was the smartest decision”
Minsoo Park, President PureLink by Dtrovision LLC.
"Companies looking to navigate the tricky waters of the AV industry for top line sales and marketing help, and more importantly – meaningful profits - need to look no farther than Bob Rapoport. I have sent close to a dozen clients to Bob to help illuminate their path to AV industry success and every one of them has thanked me for the recommendation. Bob's proven track record speaks for itself as no one person has taken so many companies from zero to 60 so quickly. His methods cut the BS and get to making money fast. What more can you ask?"
